Digital Marketing Specialist at ZEDVANCE FINANCE LTD – Lagos, Nigeria

Zedvance Finance Limited is Nigeria’s leading non-bank Fintech lender. We are committed to providing tech-enabled consumer and business financing solutions in the most efficient and convenient manner, while ensuring best-in-class customer service.

JOB SUMMARY

We are looking for a Digital Marketing Specialist who will play a pivotal role in driving the marketing efforts for our diverse range of financial products and solutions. Your primary responsibility will be to collaborate cross-functionally to develop and execute strategic marketing plans that promote our products, increase brand awareness, and drive customer engagement via digital channels.

RESPONSIBILITIES

• Social Media – Plan, execute, manage and monitor our social media channels.
• Content Marketing – Drive brand awareness and generate leads using content marketing strategies.
• Online Campaign Management: Plan, execute, and monitor multi-channel marketing campaigns to promote Zedvance products, utilizing digital, traditional, and innovative marketing channels.
• Product Positioning and Messaging: Support in crafting a clear and consistent brand message emphasizing the product’s value proposition.
• Market Research and Analysis: Conduct market research, competitor analysis, and customer insights to identify trends, opportunities, and areas for improvement in product marketing strategies.
• Customer Experience Enhancement – Collaborate with other teams and branch managers to monitor all touch points and resolve any issue as it may arise.
• Collaboration and marketing Coordination: Work closely with cross-functional teams, including product development, sales, and customer service, to ensure alignment and consistency in messaging and branding.

REQUIREMENTS

• Bachelor’s degree in communication, English, journalism, marketing, or a related field.
• At least 3 years experience as a digital marketing specialist or similar role.
• Thorough understanding of marketing elements in digital marketing such as SEO/Social Media/ Email etc.) and market research methods.
• Demonstrable experience in marketing data analytics and tools.
• Solid computer skills, including MS Office, marketing software (Zoho CRM) and applications (Web analytics, Google AdWords etc.)
• Knowledge of CMS platforms like WordPress.
• Well-organized and detail-oriented.
• Exceptional communication and writing skills.