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• Led the end-to-end management of CRM and data warehouse operations, supporting daily business reporting, performance monitoring, and system integration across teams. • Migrated the full CRM and payment gateway infrastructure from outsourced platforms to a new in-house system, including building the data warehouse and reporting environment from scratch (HK region). • Reported directly to the Membership Director, providing strategic and operational insights through data reporting and analytics. • Oversaw multiple external vendors involved in CRM development, acquisition systems, payment gateways, and data reporting platforms. • Led a CRM upgrade initiative to align system capabilities with evolving business needs. • Provided CRM project support to other regional offices, including Hong Kong, Australia and Indonesia. • Designed and implemented a full reporting suite using Power BI, enabling business users to access real-time dashboards including revenue, payment process, customer-overview, acquisition, retention & campaign reports to support strategic decision-making. • Collaborated closely with cross-functional teams and stakeholders to gather reporting requirements and deliver actionable data solutions. • Provided deep dive analysis likes retention rate with forecast customer lifetime value by waterfall / funnel analysis and provided actionable solutions to improve the success rate and breakeven time range. • Advised on CRM strategy and data governance best practices for new project planning and post-project reviews. • Supported daily campaign operations by generating