K*****s

● During EMA4 launch, identified and coached five associates into Amnesty Floor Monitor roles, creating a structured onboarding and safety compliance coaching plan, which enabled the department to operate at full capacity within one week. ● Analysed pod fault data near Critical Pull Time, coordinated a manual retrieval plan with AFMs and problem solvers, preventing delays and ensuring over 100 units were processed on time.

● Identified attendee pain points from prior Dreamforce events, developed personas, user stories, and wireframes to define app requirements, resulting in a mobile solution that reduced registration-related support tickets by 40%. ● Mapped end-to-end event processes and designed a KPI dashboard, enabling event managers to track session popularity, engagement, and adoption in real time, improving conference satisfaction scores by 20%. ● Collaborated with developers and stakeholders under tight deadlines, ensuring compliance with privacy regulations and completing app testing 90 days before launch, driving seamless adoption ahead of Dreamforce.

● Faced with messy text and incomplete location data, applied Excel formulas (INDEX+MATCH, CONCAT, TRIM) to enrich the dataset, improving usability for downstream analysis by 35%. ● Large datasets made it difficult to interpret demographic and sales insights. Applied statistical methods (standard deviation, distribution curves) and pivot-based visualizations for clarity. Reduced data interpretation time by 40%, enabling faster stakeholder decision-making. ● Managers needed a centralized tool to evaluate marketing and sales performance. Designed an interactive Tableau dashboard with filters for demographics and campaign metrics. Enhanced decision-making efficiency, supporting strategies projected to boost campaign ROI by 15%.

● Business users lacked automation to manage repetitive cases and sales processes. Designed and deployed Salesforce Flows and Workflow Rules to streamline support case assignment and lead tracking. Reduced manual case handling by 40%, freeing up team members for higher-value tasks. ● Data inconsistencies led to reporting errors and poor campaign targeting. Implemented validation rules, data import best practices, and field-level security controls. Increased data quality and reporting accuracy by 30%, enabling more effective sales campaigns. ● Leadership lacked real-time visibility into performance metrics. Built custom reports and dashboards with filters for sales, service, and campaign KPIs. Empowered executives to make faster, data-driven decisions, improving team performance tracking.