Account Executive – HR Technology Conference

Job Description

Reporting to the Sales Director, Events – HR Community, below is a list of the role’s core responsibilities and essential functions.

• Drive sales initiatives to meet and exceed established revenue targets by selling exhibit and sponsorship packages to existing and potential exhibitors.
• Proactively cold-call and engage prospects and effectively communicate the benefits of sponsoring or exhibiting at our event.
• Cultivate and maintain strong relationships with key sponsors and exhibitors to ensure maximum engagement and satisfaction.
• Conduct thorough research to identify and secure financial sponsorships from potential sponsors.
• Generate and maintain a comprehensive list of potential exhibitors as needed, leveraging market insights and industry trends.
• Regularly communicate with key sponsorship contacts to understand their promotional strategies and tailor offerings accordingly.
• Conduct in-person visits with clients and prospects as necessary to foster relationships and close deals.
• Maintain accurate and detailed records of all client interactions and sales activities using Salesforce.com.
• Collaborate with the sales and marketing team to manage floor plans and allocate stand space effectively.
• Stay abreast of market developments and identify new growth opportunities for sales within the industry.
• Represent the company at various industry events and conferences to promote our offerings and expand our network.
• Analyze competing events to identify strengths, weaknesses, and opportunities for differentiation.
• Provide on-site support during the execution of the event to ensure a seamless experience for sponsors, exhibitors, and attendees.

Requirements

• 3-5+ years of proven experience in sales, with a focus on cold prospecting and relationship building. Bachelor’s degree in business administration or a related field of study is preferred but not required.
• Exceptional communication skills, both verbal and written, with a strong ability to deliver persuasive sales presentations, close new accounts, and augment the existing book of business
• Demonstrated ability to sell to decision-makers and maintain long-term relationships with clients.
• Strong problem-solving skills and ability to think creatively to overcome challenges.
• Knowledge of trade shows, events, and conferences, as well as sponsorship sales experience, is a plus.
• Proficiency in Microsoft Office suite.
• Experience using Salesforce or a similar CRM software suite is preferred but not required.
• Willingness to travel to domestic and international locations as needed.