Content Marketing Lead at FairMoney – Lagos (Hybrid)

March 22, 2024

Job Description

FairMoney is a pioneering mobile banking institution specializing in extending credit to emerging markets. Established in 2017, the company currently operates primarily within Nigeria, and it has secured nearly €50 million in funding from renowned global investors, including Tiger Global, DST, and Flourish Ventures. FairMoney maintains a strong international presence, with offices in several countries, including France, Nigeria, Germany, Latvia, the UK, Türkiye, and India.

Key Responsibilities:

Brand Development:

  • Develop and maintain a strong brand identity that aligns with the company’s vision and values.
  • Collaborate with cross-functional teams to ensure consistent brand messaging across all channels (Social Media, CRM, Website, and Traditional & Digital Media)
  • Conduct market research to stay informed about industry trends and competitor activities.

Content Strategy:

  • Create and implement a comprehensive content strategy that supports overall business objectives.
  • Supports the development of engaging and high-quality content for various platforms, including websites, social media, CRM, and traditional and digital marketing materials.
  • Ensure content is tailored to target audiences and adheres to brand guidelines.

Communication:

  • Craft compelling and clear communication messages for internal and external stakeholders.
  • Collaborate with the marketing team to develop effective communication plans for product launches, events, and campaigns.
  • Monitor and analyze the performance of communication strategies and make data-driven improvements.

Digital Presence:

  • Manage the social media team to enhance the company’s digital presence through social media, blogs, and other online channels.
  • Stay updated on digital marketing trends and incorporate innovative strategies to increase brand visibility.

PR and Stakeholder Management:

  • You will develop relationships with relevant media outlets and pitch stories to gain positive press coverage.
  • Ability to manage crises and stakeholders.
  • You will organize and participate in industry networking events; to connect with regulators, potential customers & partners.

Collaboration:

  • Work closely with design, CRM, growth, and marketing teams to ensure a cohesive and unified brand presence.
  • Collaborate with external agencies and partners to execute specific brand and content initiatives.

Requirements

Educational Background:

  • Bachelor’s degree in Marketing, Communications, or a related field.

Experience:

  • 5 years experience in content marketing with a fintech company, minimum of 3 years in a leadership role.
  • Demonstrated experience in building a content marketing strategy that impacts business results.
  • Excellent written skills with the ability to present at the board level and inspire a team.
  • Broad experience across content marketing channels and a thirst to continue testing and learning.
  • Strong portfolio showcasing successful brand, content initiatives, and PR campaigns.

Skills:

  • Exceptional written and verbal communication skills.
  • Proficient in content creation tools, social media platforms, and analytics.
  • Strategic thinking with the ability to translate business goals into effective brand and communication strategies.
  • Ability to collaborate effectively in a cross-functional team environment.
  • Excellent project management skills with the ability to meet deadlines.