Market Intelligence Analyst at Hugo – Lagos

Job Description

Hugo is transforming the future of a continent by re-envisioning the future of its work. We exist to provide BPO excellence to our customers by investing heavily in the very best of African talent.

African communities currently reap less than 2% of a BPO market worth a staggering $430 billion annually. We are changing this.

What you’ll be doing

We are experiencing hyper-growth. In 2023, our headcount tripled, and expansion to 5,000 employees is already on the horizon. Critical to our success is the ability to make data-driven strategic decisions that make our scaling ambitions possible, which includes truly understanding the competitive landscape in which we operate.

As such, we are setting up an in-house market intelligence (MI) team as part of our broader Corporate Development function. MI at Hugo has two subteams – Market Research and Deal Sourcing – into one of which you will be placed.

If placed in the Market Research team you will be the driving force behind analyzing, understanding, and assessing the BPO market in which we operate and emerging trends. Your outputs will be crucial to ensuring that our strategic decisions and growth are backed by data-driven insights and deep market understanding.

If placed on the Deal Sourcing team, you will take a meticulous approach to maintaining a pipeline of potential BPO acquisition targets, including initiating contact, tracking, and monitoring outreach efforts. Your outputs will be crucial to dealing with origination and ensuring that our pipeline stays robust, diverse, and aligned with our strategic inorganic growth objectives.

What success in this role looks like

  • Short-term: Identify and research key BPO industry players or potential acquisition targets.
  • Mid-term: Contribute strongly to the ongoing development of our in-house MI platform.
  • Long-term: Embed market intelligence insights and excellence across the organization to drive sustainable growth and competitive advantage.

What you’ll need to apply

  • A bachelor’s or master’s degree with a sharp mind and analytical skillset that enjoys research and working with data.
  • Previous experience working with a fast-paced international organization complemented (ideally) by market research experience.
  • Tenacity, drive, and a desire to make an impact in the workplace.