Digital Data Analyst at Seraphine – London, England, UK
Job Description
About Seraphine
Seraphine is a global leader in maternity and nursing wear. With over two decades of experience. What we do at Seraphine is more than just fashion and clothes. We help women feel confident in their changing bodies and enable them to continue to express the choice and style they had prior to pregnancy and during pregnancy, whilst providing them with product innovations that make motherhood a breeze.
Your role, should you choose to apply, is to decipher complex data and story-tell by numbers (more formulas, less fairytales!)
- Ensure digital data is accurately tracked, maintained and collated across all digital data points (customer, website, product, marketing)
- Use existing analytics platforms and proprietary analysis to develop insightful reporting processes, enabling broader team to prioritise their time according to ‘bang for buck’
- Proactively dig into areas of opportunity and cut-through data complexity to create a clear narrative of the different digital dynamics within the business
- You will be responsible for providing insight and reporting across all digital data points; some will exist already, others you will need to implement
- Reporting into the Head of Digital Experience, with a dotted line to the CMO, you will need to paint a picture of on-site customer behaviour from GA4 and highlight areas of opportunity for others to spring into action on.
- You’ll be the abassador for data quality, working with the dev team on surfacing the right attributes in the data layer – the devil is in the detail.
- ‘Test and learn’ will be your mantra – and you’ll have the benefit of watching the team iterate various CRO tests and will be measuring success (or not!) every step of the way
- As well as on site behaviour from GA4, you’ll need to use your analytical Excel and SQL skills to analyse large data sets for customer KPIs, sales reporting and digital marketing analysis
Requirements
- Minimum of 3 years data analyst experience
- GA4 Reporting including detailed knowledge on tag manager and event tracking
- Basic to intermediate SQL skills
- Data analysis, reporting and forecasting – Advanced Excel
- Detail oriented with strong analytical background and a penchant for Excel formulas
