Senior Product Marketing Manager at Kaseware – Denver, Colorado, United States

Job Description

Description

Job Title: Senior Product Marketing Manager

Location: Denver-based candidate preferred (hybrid work schedule). Also open to remote candidates.

Are you a data-driven marketer looking to grow in a fast-paced organization that isn’t like every other B2B SaaS brand? Kaseware is a company with a mission to make the world a safer place. We are changing the world of law enforcement and corporate security forever and we’re looking for an experienced Demand Generation Manager to manage our top-of-funnel marketing efforts.

As our first Product Marketing Manager, you will be responsible for planning, executing, and overseeing the implementation of segment-specific product marketing strategies. You’ll create marketing plans, stay up-to-date with the latest industry trends, and coordinate campaigns with the marketing team and other business operations teams. Your goal will be to drive awareness, demand, and usage of Kaseware products.

This hands-on and strategic role will report to the Director of Marketing and be a part of a fast-growing team with growth opportunities.

Job Type: Full-time, Exempt

Responsibilities and Duties:

  • Marketing Strategy: Develop segment-specific product marketing strategies and campaigns, and manage marketing communications in collaboration with the rest of the marketing team, sales, and other business operation teams to drive demand and usage of our products.
  • Market Analysis: Conduct market, customer, and competitor analysis and other research to be the expert on the customer, industry trends, and competitors in the market. Use this knowledge to build battle cards for sales enablement and training.
  • Customer Education & Engagement: Support sales, account engagement, and customer success with trainings, in-person/virtual events, and workshops. Engage relevant customers, partners, and thought leaders in our segment marketing efforts.
  • Product Messaging & Positioning: Develop segment-specific product positioning and messaging that resonates with customers and differentiates our offering in the market.
  • Content: Be the voice of the customer, uncovering and telling compelling stories about how customers are transforming their work with Kaseware. Translate the customer voice into personalized customer marketing communications, customer success stories, case studies, product use-case videos, podcasts, one-pagers, onboarding materials, and testimonials to articulate the benefits of our products to the world.
  • Reporting & Analytics: Measure, analyze, and report on metrics related to our segment marketing efforts including new leads/opportunities, the buyers journey, product usage, and adoption, as well as customer engagements, upsells, renewals, and referrals.
  • Collaboration: Work cross-functionally with sales, account engagement, strategic partnerships, and the marketing team to inform marketing strategies that leverage our customer relationships and work with the entire marketing team to ensure alignment between prospect and customer experiences.

Required Education:

  • Bachelor’s degree in Marketing or related field, MBA is a plus

Required Skills and Experience:

  • 7+ years of marketing experience for a B2B SaaS brand, with at least 3 years in a product marketing role
  • Experience working with Security, Military, Law Enforcement or Public Sector businesses (Preferred)
  • Ability to flourish in a fast-paced, high-growth working environment
  • Experience managing and leading a small team toward goals and objectives
  • Knowledge of Google Analytics (GA4), Salesforce, and Hubspot (bonus if familiar with Wix)
  • Excellent written and verbal communication and presentation skills
  • Exceptional time management and organization skills
  • Ability to work both independently and in a team-oriented environment
  • Experience juggling multiple projects simultaneously

Other Requirements:

  • Language: English

Benefits:

  • Competitive salary and bonus program in an entrepreneurial environment
  • Excellent health, dental, and vision insurance (70% company paid)
  • Unlimited paid time off plan plus paid holidays
  • 401k with company matching
  • EcoPass provided for Colorado-based employees
  • Salary Range: $115,000-$135,000/year