Brand Designer at TopSet – Lagos, Nigeria(Remote)

Design
Nigeria
August 20, 2024
Full Time
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Job Description

About TopSet:
TopSet’s mission is to ignite cultural pride and economic empowerment through African language learning. Our edtech platform connects learners of all ages with trained, native speakers for virtual, gamified African language lessons. Our passionate team of educators and language experts is dedicated to providing world-class language education to a diverse community of learners.

Position Overview:
We are seeking a creative and passionate Brand Designer to join our team. The ideal candidate will be responsible for crafting and maintaining TopSet’s visual identity across all platforms. This role requires a deep understanding of cultural representation, brand communications, and design principles to create compelling visual narratives that resonate with our diverse audience. Proficiency in website design, particularly with WordPress, is a significant plus. This is a contract role.

 

Key Responsibilities:

Brand Identity:

  • Develop and maintain TopSet’s brand guidelines, ensuring consistency across all visual elements.
  • Collaborate with the marketing and communications team to create cohesive and impactful brand visuals.

Visual Design:

  • Design digital and print materials, including social media graphics, website visuals, email templates, advertisements, and promotional materials.
  • Create engaging animations and video content for social media and other digital platforms.

Cultural Representation:

  • Ensure all designs are culturally sensitive and accurately represent Yoruba, Igbo, and other African cultures.
  • Research and integrate cultural elements and symbols into design work to enhance cultural pride and

Collaboration:

  • Work closely with the content and social media teams to align visual content with brand messaging.
  • Provide design support for product announcements, events, and promotional campaigns.

Innovation:

  • Stay updated on design trends and best practices to continually enhance TopSet’s visual presence.
  • Experiment with new design tools and techniques to create fresh and innovative content.

Qualifications:
Experience:

  • 3+ years of experience in brand design, preferably within the edutech or cultural sectors.

Skills:

  • Proficiency in Adobe Creative Suite (Photoshop, Figma, Illustrator, InDesign, After Effects) and other design tools.
  • Strong portfolio showcasing a range of creative and culturally representative design work.
  • Excellent understanding of typography, color theory, and layout principles.
  • Experience with animation, website design and video editing is a plus.

Attributes:

  • Creative thinker with a keen eye for detail.
  • Strong communication and collaboration skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Passionate about cultural heritage and education.

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