Content Strategist at Reliance Health – Lagos, Nigeria

July 9, 2024

Job Description

Reliance Health aims to redefine healthcare accessibility, affordability, and delightfulness in Emerging Markets. Leveraging technology, we’ve built an integrated health system comprising affordable health insurance, telemedicine services, and a network of partner and proprietary healthcare facilities. This enables us to offer innovative healthcare solutions precisely when our users need them the most.

Requirements

What you’ll do

  • Work with key stakeholders from across the business to develop positioning and messaging for our consumer-business content
  • Work with the Head of Brand and Content to develop a content strategy for our consumer business lines targeting key user groups
  • Work with our Clinical Services team to ensure the validity of any health-related content you produce
  • Execute the strategy you’ve developed, creating content for consumers that can also be repurposed for employees enrolled on our business plans
  • Ensure we are content-rich in key channels, including website and social media, to help drive organic interest in our consumer health plans
  • Develop content that educates plan members on what their coverage entails and how to get the most value from their plans
  • Work with our team of designers as well as our wider content and social media to really make your work shine
  • Place a key emphasis on distribution tactics to ensure that the amazing content you’ve produced is seen by as many eyes as possible.
  • Provide content support for other consumer-facing marketing activities, including digital and offline ads, billboards, radio ads, video scripts, etc.

What you’ll need to thrive 

  • The most crucial thing is that you have a knack for great writing and an eagle eye for accuracy
  • Just to reiterate: be rather good at writing – you’ve a penchant for literary panache, but you know how to craft compelling copy that will appeal to any audience, especially consumers
  • Experience creating content and strategy for a medium or large consumer-facing brand is a must. You’ll know what sort of content tickles the interests of different consumer demographics
  • Evidence of creating winning web and social media content that led to measurable uplift in audience engagement. We’re on a mission to turn heads and raise eyebrows (in a good way)
  • A head for numbers and understanding of how to report on the excellent performance of your content in different channels (social media platform metrics, Google Analytics etc.)
  • First-rate communication and teamwork skills. Our content team is growing so you need to know how to play well with others!
  • Ability to be creative while working within the framework of our brand guidelines.
  • Willingness to learn new skills and take on constructive, supportive feedback from the rest of the content team.
  • Ability to work to deadlines and prioritise your work effectively. This role requires you to be proactive and work equally well independently or as part of a project team

We’d be particularly excited if you have… 

  • Minimum of 4 years of experience writing health or medical content, ideally more.
  • Basic knowledge of collaborative content and design platforms like Figma would be a plus
  • Proficiency in Nigerian Pidgin, French or Arabic, in addition to your pristine English, would be great