SEO Team Lead at Leadtech – Lagos, Nigeria, Remote
Job Description
ABOUT US
At Leadtech, we’ve been redefining digital businesses since 2009, creating innovative online solutions that reach millions of users every month. With a diverse team of over 700 members from 23+ nationalities, we’re united by a passion for creativity and collaboration.
We specialize in delivering user-centric experiences across web and mobile platforms, where people can connect with our products like never before.
ABOUT THE ROLE
The SEO Team Lead plays a critical role in driving the success of our SEO initiatives by developing and executing comprehensive SEO strategies for assigned projects or websites. This role involves overseeing a team of SEO Specialists, ensuring that tactical tasks align with strategic goals, and contributing to the growth and visibility of our digital presence. The SEO Strategist Team Lead will collaborate closely with cross-functional teams, including content, product, and development, to optimize website performance and increase organic traffic.
Key Responsibilities:
1. Strategy Execution:
- Develop and implement tailored SEO strategies under the guidance and direction of the Head of SEO.
- Conduct in-depth keyword research, technical SEO implementation, and create comprehensive content plans in collaboration with content strategists.
- Perform competitor analysis to identify strengths, weaknesses, and opportunities for SEO growth.
2. Project Management:
- Oversee and manage the day-to-day activities of SEO Specialists, ensuring tasks are completed on time and align with the broader SEO strategy.
- Coordinate and prioritize projects to meet deadlines and performance objectives.
- Provide clear direction and ensure quality control over deliverables.
3. Performance Analysis:
- Monitor the performance of assigned websites, analyzing key metrics related to website traffic, rankings, and overall SEO effectiveness.
- Collaborate with product teams to assess and enhance conversion performance.
- Use performance data to suggest and implement improvements to boost rankings and drive traffic growth.
4. On-page Optimization:
- Develop and communicate on-page optimization guidelines to the content and technical teams.
- Ensure SEO best practices are adhered to across all web content and technical implementations.
5. Stakeholder Reporting:
- Create detailed and actionable reports for stakeholders, showcasing SEO progress, performance metrics, and strategic recommendations.
- Present findings and insights to leadership, ensuring transparency and alignment on SEO goals and initiatives.
6. Market Research:
- Conduct ongoing market and competitor research to refine SEO tactics.
- Identify and capitalize on new opportunities to enhance organic visibility and stay ahead of industry trends.
Requirements
WHAT WILL MAKE YOU STAND OUT FROM THE CROWD
- 5+ years of SEO experience, including 2+ years in leadership roles managing strategy and team performance.
- Strong project management skills with the ability to lead and motivate a team.
- At least 2 years of experience independently managing SEO strategy in an in-house or agency setting.
- Expertise in technical SEO, content optimization, and link-building strategies.
- Proficiency with industry tools such as Google Analytics, Google Tag Manager, SEMrush, Ahrefs, and Screaming Frog.
- Strong ability to align SEO strategies with broader marketing initiatives and advocate for SEO priorities.
- Proven experience collaborating with engineering, product, CRO, content, and development teams.
- Expertise in tracking and optimizing organic traffic, rankings, conversions, and ROI.
- Experience diagnosing and resolving technical site issues (e.g., crawl errors, redirects, duplication, site speed).
- Familiarity with website platforms and CMS (e.g., WordPress), JS-based frameworks (Gatsby, Next.js, Astro), and basic technical knowledge of JavaScript, HTML, and CSS.
