Product Analyst at Lyst – London, England, United Kingdom
Job Description
About Lyst
Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world’s leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology.
The Role
As a Product Analyst, you will be a pivotal member of our Analytics Chapter, embedded directly with our Product squads. This isn’t just a reporting role; you will be the driving force behind our experimentation culture, using data to answer our biggest questions and guide the evolution of the Lyst experience. You will own the entire experimentation lifecycle, from ideation and design to analysis and strategic recommendations, ultimately influencing what millions of shoppers see every day.
In this role you will:
- Champion Experimentation: You will be a key part of Lyst’s A/B testing framework across web and app. You will set the standard for excellence, continuously improving our practices and ensuring statistical rigour in everything we do.
- Drive Strategy: Go beyond individual tests to answer broad strategic questions. You’ll partner with Product, Design, and Engineering leaders to identify key opportunities, conduct impact analysis, and help shape the product roadmap.
- Go beyond the “what” to find the “why”: You’ll dive deep into user behaviour data to understand what drives engagement, conversion, and retention.
- Tell the story with data: Communicate your insights in a clear and compelling way, making strategic recommendations that resonate with technical and non-technical stakeholders.
- Build Robust Foundations: Collaborate closely with Engineering to ensure our data capture is flawless, providing the solid foundation needed for world-class analytics and experimentation.
Requirements
Who You Are
- An Experimentation Expert: You have deep, hands-on expertise in running scaled experimentation programs (A/B, multivariate) across both app and web platforms.
- A Seasoned Product Partner: You thrive in a cross-functional squad environment, working alongside Product Managers, Designers, and Engineers to build and iterate.
- Technically Fluent: Your toolkit is sharp. You would ideally possess:
- Strong proficiency in SQL and experience with statistical analysis using languages like Python or R.
- Familiarity with advanced techniques such as Bayesian methods and Causal Inference is helpful but not essential.
- Experience with advanced modelling concepts is a significant plus.
- A Strategic Thinker: You’re autonomous and comfortable with accountability. You can navigate complexity, manage projects with senior stakeholders, and connect your work to the bigger business picture.
- A Team Player: You are committed to the success of your team and embody Lyst’s values of collaboration, curiosity, and impact.
