Web Analyst at Oner Active UK Ltd – London, England, United Kingdom

Job Description

About Us

Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It’s about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.

To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don’t wait for success; we create it through hard work and determination. When faced with challenges, we don’t back down; instead, we break through barriers, recognising that true progress lies on the other side.

These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.

Our Digital Trading Team:

The Digital Trading Team at Oner Active sit at the heart of our customer engagement and growth strategy. We are a passionate, data-driven group dedicated to creating personalised, impactful customer experiences that drive loyalty and long-term growth. We collaborate closely across the business, thrive on curiosity, and embrace a culture of testing, learning, and adapting quickly. This role is perfect for a data-driven problem solver who thrives in a fast-paced, entrepreneurial environment and is excited to shape the future of customer relationships for a purpose-led brand.

You’ll be responsible for:

• Analyse e-commerce performance: traffic sources, conversion funnels, product performance, drop-off points, AOV, retention.
• Design, build and maintain dashboards & reporting models that deliver insights and prompt action.
• Lead A/B and multivariate test strategy: from hypothesis → design → execution → analysis → recommendation.
• Conduct deep-dives into customer behaviour: segmentation, cohort analysis, churn risk, lifetime value, personalisation opportunities.
• Audit and ensure data integrity: tagging, data flows, analytics setup (GA4, GTM, data layer), collaborate with Data & Insight team for pipeline/API integrations.
• Partner cross-functionally (UX/UI, Marketing, Digital Trading, Tech) to translate insights into improvements: landing pages, product pages, campaign optimisation, user journeys.
• Monitor key digital KPIs, flag anomalies/trends, produce weekly/monthly/quarterly performance reports and strategic reviews.
• Ensure compliance with data privacy regulations (GDPR etc), and embed analytics best practices and governance across the digital organisation.

You’ll need to have:

• Proven experience in a Web Analytics / E-commerce Analytics role (e.g., analysing consumer digital storefronts).
• Proficiency in Google Analytics 4 and Google Tag Manager (or equivalent) including tracking setup and report/dashboard creation.
• Strong data skills: Excel/Google Sheets advanced level, SQL or other database querying language.
• Hands-on experience with A/B or multivariate testing (design, execution, analysis).
• Deep understanding of the customer journey, conversion optimisation, retention and personalisation strategies.
• Technical curiosity: comfortable with data structures, tracking implementation, API integrations.
• Excellent communication & storytelling: able to translate complex analytics into clear business-facing insights.
• Commercially minded: you understand business levers, revenue impact, and how digital behaviour maps to commercial outcomes.
• Experience working with Shopify (or equivalent e-commerce platform) is essential.

Nice to haves:

• Experience with data visualisation tools such as Looker Studio, Power BI or Tableau.
• Knowledge of Content Square.
• Basic understanding of HTML, CSS, JavaScript to support tagging/troubleshooting.
• Familiarity with Triple Whale (for advanced e-commerce insights).