Group CA&S Digital Specialist at Coca-Cola HBC – Remote

Digital Marketing
April 3, 2024
Contract
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Job Description

To support the Group Comms team to upgrade, maintain, and safeguard our digital channels and social media activity. With a particular focus on supporting the transition and implementation of the new Next Generation (NG) Intranet.

Key Responsibilities:

Digital Strategy Support

  • Collaborate with stakeholders to develop and refine digital communication strategies aligned with organizational objectives.
  • Provide input and insights into the development of digital communication plans, ensuring alignment with the broader Group Communications plan.
  • Keep up to date with industry trends and best practices to continuously enhance digital communication strategies.

Channel Management

  • Support the management of the organization’s website, Intranet, and social media platforms, ensuring content is accurate, engaging, and aligned with brand standards.
  • Manage and oversee the Poppulo emailing platform, while also providing assistance and support to the user community.
  • Monitor and analyze channel performance metrics to track effectiveness and identify areas for improvement.
  • Implement strategies to optimize user experience and increase audience engagement across all digital channels.

NG Intranet Transition Facilitation

  • Conduct audits of existing Group and Country Intranet content to assess relevance, accuracy, and quality.
  • Lead the repopulation efforts on the NG platform, ensuring content migration is seamless and aligns with established standards.
  • Provide feedback on design implementation and user interface enhancements to improve functionality and usability.
  • Support capability development and rollout initiatives related to the NG Intranet, including training sessions and resource development.

Skills and Qualifications:

  • At least 2 years of experience in digital platform management, with a strong understanding of CMS and intranet systems.
  • Demonstrated experience in content creation, curation, and management, with a keen eye for detail and quality.
  • Excellent communication skills, both written and verbal, with the ability to convey complex information clearly and concisely.
  • Proven ability to effectively manage stakeholders across different functions and levels of the organization.
  • Experience in managing external agencies or vendors is considered an advantage, particularly in the context of digital projects.
  • Strong analytical and problem-solving skills, with the ability to think strategically and drive results in a fast-paced environment.