API Marketing Associate (Remote) at Quidax – Lagos, Nigeria

About Quidax

We are a cryptocurrency exchange and we make it easy for individuals and businesses to buy and sell cryptocurrency using their local currency.

At the core we believe that innovation in money didn’t end with dollars, pounds and money as we know it today, there has to be something that pushes us as a race forward. We are betting it’s crypto because we’ve seen how it connects the world together and makes the world significantly smaller financially.

Our mission is to make it insanely simple for people to access & experience crypto products.

Our vision 🚀 is to create a world where sending money and value around the globe is as easy as sending a text message, and we believe this future is going to be brought to you, courtesy of digital currencies.

What you will be doing

As our API Marketing Associate, you will play a pivotal role in driving inbound leads for our API business. Your primary responsibility will be to develop and execute comprehensive inbound lead generation strategies, with a focus on attracting qualified leads to our platform. You will work closely with the API Business team to achieve our goal of onboarding 40 merchants within the next year.

What your day-to-day looks like

• Designing and implementing a robust inbound lead generation strategy for the API business.

• Creating compelling content and executing social media marketing campaigns to attract potential merchants.

• Conducting market research to identify trends and insights that can inform our marketing approach.

• Collaborating with cross-functional teams to ensure alignment and synergy in our marketing efforts.

• Tracking and analyzing key metrics to measure the effectiveness of our marketing initiatives.

• Cultivating relationships with potential merchants and guiding them through the onboarding process.

What you need to have

• 4-7 years of experience in content writing and social media marketing.

• Previous experience in fintech, software as a service (SaaS), or crypto industries.

• Strong understanding of crypto APIs and the fintech landscape.

• Proficiency in designing and executing marketing campaigns across various digital platforms.

• Excellent communication skills and the ability to articulate complex ideas effectively.

• Proven track record of driving inbound leads and achieving measurable results.

• Familiarity with market trends and insights related to the fintech and crypto sectors.